GSI Rebrand

True Action (an eBay company)
Art Direction, Design & Retouching

While working at True Action, we were tasked with creating a new identity for GSI Commerce, a company acquired by eBay. The new identity needed to reflect the eBay acquisition, and position GSI as a leader in the world of commerce. The three colored bars represent the pillars of the company: demand generation, transaction & fulfillment. The bars are always presented as fluid and in motion to reflect the continuous driving effect of commerce in our world.

Early Concepts