Most consumers don't realize, or understand, the benefits that are included with their Citi card — our task was to create a site that focused on an easier, cleaner way to deliver this information.
The initial ask was to create modular summary and category pages which were scalable enough to support partner branding (Hilton, AA, etc) for the diverse cards within Citi's portfolio. After the initial site success, we were tasked with redesigning the benefit detail pages as well as program specific pages such as FICO and Dining Punch Card.
